Electronic banking reduces financial operating costs and offers consumers more convenience and easier accessibility (Hoehle, Scornavacca, & Huff, 2012; Montazemi & Qahri-Saremi, 2015). Despite these benefits, its rate of adoption varies considerably between countries (Takieddine & Sun, 2015). The varying rates of acceptance may be due to the diverse cultural values found in different countries (Warkentin, Charles-Pauvers, & Chau, 2015; Yuen, Yeow, & Lim, 2015; Zhao, Shen, & Collier, 2014). If this conjecture is true, cross-cultural differences may constitute a major impediment to banks seeking to expand their international markets (Khan, Hameed, & Khan, 2017). Recent studies have suggested the necessity of incorporating cultural dimensions to the technology adoption model (Chen, Hsieh, Van de Vliert, & Huang, 2015; Nistor, Lerche, Weinberger, Ceobanu, & Heymann, 2014; Zhang, Zhu, & Liu, 2012). Doing so would not only assist in investigating how national culture influences consumer behavior toward electronic banking adoption but also enable banks to provide efficient global services (Mortimer, Neale, Hasan, & Dunphy, 2015).
National culture plays a key role in technology adoption (Ashraf, Thongpapanl, & Auh, 2014; Lee, Trimi, & Kim, 2013), but only a few studies have explored the direct or moderating effects of culture on the constructs of electronic banking acceptance. Most of them included no more than three countries in their samples (e.g., Im, Hong, & Kang, 2011; Mortimer et al., 2015) and did not consider the specific effects of different cultural dimensions. Therefore, the results of previous studies have limited generalizability (Takieddine & Sun, 2015; Yuen et al., 2015). This limitation in the literature suggests that if banks want to improve the diffusion rate of electronic banking across countries, more research is warranted on the impact of national culture on electronic banking acceptance.
To address the limitations of the current literature, we conduct a meta-analysis of the relationships between consumer behavioral intentions to use electronic banking and its antecedents, and more importantly, test the moderating effects of national cultural dimensions on such relationships. By doing so, this study contributes to the literature in two ways. First, we extend the UTAUT model by providing a comprehensive theoretical explanation for the role of cultural values in determining consumer behavioral intentions toward using electronic banking. Prior studies simply used the monolithic concept of national culture to explain the differing results in electronic banking adoption across countries without explaining why. Our study outlines how each cultural dimension can moderate the relationships within the electronic banking acceptance model. Second, this is the first meta-analysis, to the best of our knowledge, which examines the moderating effects of national culture on the relationships between electronic banking adoption and its antecedents by using secondary data. Based on the data collected from 62 samples across 27 different countries or regions, the findings of our study add important and unique empirical evidence to the current literature.Show more
Chapter
Handbook of Regional and Urban Economics
2015, Handbook of Regional and Urban EconomicsBrendan O’Flaherty, Rajiv Sethi
Electronic banking
The 1990s also saw the dissemination of electronic banking technologies. Although ATMs were invented in the late 1960s, there were only 80,200 terminals processing 5.75 billion transactions in 1990. By 1999 there were 227,000 terminals and 10.89 billion transactions (Statistical Abstract, 2001, table 820). ATMs allow consumers to make smaller and more frequent cash withdrawals, and allow businesses to make more frequent cash deposits. Thus, both consumers and businesses can carry less
